1 Nashicage

Advertising Essays Free

Digital marketing uses the Internet and information technology to extend and improve traditional marketing functions. The science of digital marketing is about technology that delivers, measures and serves campaigns and messages to the right people at the right time. Reach is a simple but powerful criterion for success in

We will write a custom essay sample on

Digital Advertising

or any similar topic only for you

Order Now
marketing. Digital advertising refers to any advertising that is created and displayed using computer technology primarily based around the World Wide Web. Digital advertising is an important part of the digital marketing business.

Digital advertising is very important for brands that seek to communicate and engage with their customers, especially when speaking in terms of purchase decision making and brand perception. In marketing, time spent with an advert is an important measure. There is a clear connection between the amount of time a user spends actively engaging with an online advert and a consumer’s subsequent behavior with that brand. It is now recognized that the web, e-mail and sms are part of everyday life. Digital advertising provides a richer and closer relationship with consumers. Digital advertising replaces disruption with engagement.

Since many digital users are active, any response to a digital advert is almost always immediate. Digital advertising communicates with consumers in real time. Online advertising has become a very powerful tool for marketing over the last few years. Since the Internet has become a more popular form of entertainment than television for the younger generation, the use of digital advertising as entertainment as well as a platform to sell products has been a major success of advertising on the Internet. Ad operations are generally understood to be the intricate set of tasks that happen between online display advertising sales and billing.

It is the technical and administration details that have to be put in place to make campaigns go live, run smoothly and deliver. It is the prerequisite for an effective online ad sales business. Some of the main areas of expertise within ad operations are: trafficking, creative testing, creative development, optimization, inventory forecasting, yield management and reporting. There are massive risks and costs

We will write a custom essay sample on

Digital Advertising

or any similar topic only for you

Order Now
associated with bad ad operations. One of the most visible impacts of bad ad operations is the creation of organizational noise and chaos.

Late creative input, bad communication and missing paperwork creates a lot of internal stress and also impacts negatively on the consumer satisfaction of advertisers. The commercial impact is under delivery, non- compliance and discrepancies. The under delivery of a campaign can certainly be mitigated by a good ad ops team even though it cannot always be prevented. It is possible to reduce under delivery and under billing of campaigns by monitoring delivery throughout the campaign and clearly communicating technical specifications to agency contacts. The aim of good ad ops is to prevent discrepancies before they occur.

Investigate them extensively and resolve them if they occur. When ad ops team don’t follow best practice guidelines discrepancies occur. The commercial impact of this is calculated by: % campaigns with discrepancies x average discrepancy rate x monthly sales. For publishers selling plenty of ads in a month, a good ad ops team is required to keep average discrepancy rates at the barest minimum and not to view high discrepancy rates as an occupational hazard. The negative brand impact of non compliance like running an ad from a restricted category (e. g. porn, religious) is massive on a brand name site.

Ad ops creates a check and balance system to approve ads before they are sold and QA them before they go live. In addition to ensuring that all creatives fall in line with publisher’s editorial guidelines, good ad ops employs efficient methods for managing the complexity introduced by third party tags, rotation and geo- targeting. Networks must have efficient ad ops department to deal with thousands of potential clients running on thousands of sites. Efficient ad ops teams keep networks on top of privacy issues. Ad ops teams deliver campaigns with incredible targeting, handle complex ad formats, forecast inventory and build workflow.

We will write a custom essay sample on

Digital Advertising

or any similar topic only for you

Order Now

In the modern world, advertisement is everywhere. In every abundance walk of life, there are huge competitions. As a result, advertisement has become more important. If you can be more noticeable, it means you would have chances to market. Therefore, advertising has great impact on different people. Advertising, is

We will write a custom essay sample on

How Does Advertisement Influence People’s Behaviour?

or any similar topic only for you

Order Now
mainly used in market, refer to marketing message, which is presented by an identified sponsor in extinctive media such as the television, newspapers, radio, magazines and Internet. The term may be used to refer to message presentation in the marketplace.

The term may also be extended to show a product in a television program or movie, which in order to target audience. This research paper focus on how does advertisement influence children and women on the society? Nowadays, advertisements can be found everywhere in our daily life.

When you are walking on the street, you can see the advertisements in the shops or markets. When you are watching TV, advertisements appear between programs. When you are reading newspapers, there are advertisements in the newspapers.

Since advertisements are so popular in our daily life, they have great impact on the society and people’s behaviors. The influence can be in positive and negative ways. First of all, since advertisements are what we use to provide information for the customers, through advertisements, customers can get a lot of useful information like the functions of a product, the price of it and where they can buy it. In a manner of speaking, advertisements give us suggestions on what to buy and how to improve our life quality. Secondly, good advertisements can always stimulate consumer’s purchase desire.

Such advertisements can usually help increase the sales of a kind of product. Therefore, advertisements can boot the profit of a company and stimulate the economy of a district. And they may create new fashion trends. Thirdly, good advertisements are usually great works of art, too.

They are beautiful and creative. So they have positive impacts on both the society and the people. Through advertisements, social aesthetic level can be raised, and

We will write a custom essay sample on

How Does Advertisement Influence People’s Behaviour?

or any similar topic only for you

Order Now
people will be encouraged to appreciate beauty and to be creative. However, advertisements are not all good.

They have bad impacts on the society and people’s behavior as well. As we all know, advertising is the most commonly used way by the companies to increase the sales. As a result, companies will try their best to attract audience even some times neglect bad impacts.

Advertising is routinely being targeted to children in all over the world. “ Media’s influence on children is mainly due to two dimensions-advertising and editorial/programming contended(O’ Guinn and Shrum,1997) –with advertising specifically intended to inform young consumers about products and encourage their purchase.

”1 Because advertising makes effect on children, the media must impact the children, in other words, the children must reach the media, and then, interact with them. Children play passive role in the learning process, and they are good at imitating. When they are growing, they are trying to find a person such as their parents as models.

Some of them will study on magazines; watch movies and TV shows to find out how to be a successful boy or girl. From the most fashionable hairstyle, the most popular music and dance, to the views to different kind of things.

There are two ways that children can obtain about products. One is from parents, and the other one is from peers. Parents as consumer socialization agents. In western nations, it has been shown that parents teach children how to choose products, which are satisfied in the marketplace.

Meanwhile, teaching them understand how to compare products in price and quality. Evidence shows that the more often that parents take young people shopping, the more aware the young people turn to purchasing information. Moreover, the communications among family members may also impact young people’s interactions.

Another significant evidence suggests that advertisement in television effect children a lot. Media influences most children’s requests for advertised products. Another important way young people can be affected is peers. At school, children spend long time studying or playing together.

They can learn from each other what clothing styles are popular right now or how to wear can get more attention from others. In addition, peers influence a lot in children’s interaction for products. For example, they learn from their friends which stores are cheaper, which brands of selected products are much better.

It is logical that if child A and child B are good friends, they always paly together, and if child A likes a brand of products, then child B will be influenced by child A, and start loving this brand of products. Also, there is an increasing evidence show that the more children affect each other, the more products will be purchased by children.

Thus, children are the huge consumer group in the world. The effect of advertisements on women in society. In the history, there is a standard of “beauty” during every period of time.

But never like today, all kinds of media, especially television media, trying to teach us what is beauty should look like. In order to satisfy the needs males, advertisements are trying to define female beauty. Try to make women be seen as the aesthetic object and use this kind of “ copy beauty” to attract consumers.

Meanwhile, as a target group of consumer, women are apparently influenced by advertisements during watching process. The images in the advertising become emulating the target. In these pictures, the models are wearing pretty clothes, and they are having perfect bodies, long hair.

They look sexy and attractive. In the society, this kind of advertising images are seen everywhere. Also, it influences women how they should look like and dress. For example, when several graceful air hostess who are dressing in a suit, having the long hair floats walking row tidy out from the plane.

And telling others the reason why they have beautiful hair it is because they use “LOREAL” shampoo. After that, do you think women can just wait or ignore? All above, the unreal “female beauty” standard misled the female consumption. According to the stereotype image, there is few woman can achieve “ young” and “beauty”.

So, women start to re-create themselves. They use cosmetics, beauty, breast augmentation surgery and even cosmetic surgery to make themselves follow advertising images’ beautiful figures. As a result, women fall into the trap that shops made. Women accept advertising values, aesthetics propaganda and at the same time, they will act.

Eventually, advertisement leads them to consume. It can be said that the whole industry are describing the “ perfect female” in advertising, meanwhile, using women’s fear and upset feeling which is they are not as good as the models in the advertising to sell products to promote consumption.

Therefore, because of stereotyped advertisement, the consumption from women becomes modeled. “One study of a sample of Stanford graduates and undergraduates found that sixty-eight percent of students felt worse about their own appearances after reading women’s magazines” (Crafting a Perfect Body).

For example, “Allure” magazines, in 30 advertisements, 90% of them are thin Caucasian women who have long golden hair and blue eyes. Even the African American women, they changed hair to make it light and straight and try to look like Caucasian women.

We will write a custom essay sample on

How Does Advertisement Influence People’s Behaviour?

or any similar topic only for you

Order Now

Leave a Comment

(0 Comments)

Your email address will not be published. Required fields are marked *