Good Knight Case Study Ppt Templates
There is a difference between learning how to create a case study and learning how to create a case study that is memorable. That persuades. That sings from the rooftops, “Just look at these results — you know you want to work with us!”
Unfortunately, many of the case studies I’ve read are boring, self-aggrandizing, and uninspiring. That’s because most organizations know they need case studies, but fall terribly short in execution.
It’s kind of like that old saying, “It’s not just what you say, it’s how you say it.”
There is an art to creating a case study that will be the proverbial milkshake bringing all the prospects to the yard. So, today I’m going to teach you everything you need to know on how to create a case study that attracts the right buyer personas and helps you close deals.
(I'm also going to share my personal, free case study template with you that makes creating case studies a breeze!)
But First, What Is a Case Study?
Before we dive into the nuts and bolts of pulling together your case study, I want to give you a quick refresher on what a case study actually is.
I know, I know; You’re a pro. But in order to write a killer case study, you need to understand its purpose, as it will inform every decision you’ll make as you go through this process -- plus, it's never a bad thing to brush up.
We all know that case studies are critical when it comes to nurturing prospects through the buyer’s journey. This is particularly true since potential customers are usually about 70 to 90 percent of the way through the buyer’s journey before they reach out to someone in sales -- and by that point, they’re still going to ingest about 11.4 pieces of content before they make their final purchasing decision.
That’s why your content strategy needs to cover more than just eBooks, blogs, and podcasts targeting the awareness and consideration stages.
When done well, case studies can be invaluable inbound marketing tools during that critical decision stage, when prospects are evaluating who is going to help solve their problem -- and you want them to choose you.
Case studies are also indispensable during the sales process, once a brave prospect has decided yes, they crave the human connection only a sales rep can provide. So, every time you create a case study, ask yourself:
"Would my sales team consider this case study valuable and compelling enough to send to a prospect to help them close a deal?"
If the answer is no, then you need to go back to the drawing board.
Okay, with that out of the way, let’s get to work on how to create a case study…
Step 1: Pick Your Case Study Subject
In my experience, one of the most common reasons a client’s case study has gone off the rails is the foundation of their case study was flawed from the start. In other words, they chose the wrong subject to spotlight.
That’s why you need to vet the focus of your case study before you begin work on it.
Fortunately, there is some good news: When it comes to the scope of the work you choose to feature, size doesn’t matter.
One-off projects (infographics, branding), a short sprint campaign (promoting an event, new content offer), or a long-term, strategic endeavor that took months to complete (website redesign, software implementation)… they’re all viable candidates for your next case study.
But what do the most successful case study subjects have in common? Well, the easiest way to answer that is by telling you what to avoid.
- The project should not still be in progress. You can’t write aspirational case studies, where there is “hope” or “intent” to bring about certain results. That would be like Michael Crichton ending Jurassic Park while the dinosaurs were still running around, eating people. “Don’t worry, I’m sure someone will get the power back on and save the day. The end.”
- If your client is not happy with the work you produced, move on. This should be obvious, but given that we were once put in this exact situation (and our client’s client was more than happy to share how unhappy they were during our case study interview), I’m going to throw in this reminder. When it comes to your case study, you should not be the only one satisfied with what you delivered. Even if they are happy, however...
- If you don’t have results to share, you don’t have a case study. It’s that simple. So, if you’re still in a pilot phase, waiting for results, hold off.
If any of this rings true for a project you’re considering for a case study, set it aside. It’s not case study material. The best case studies highlight completed work supported by measurable results that show how you solved a problem for a now-happy client.
Step 2: Gather Your Information
Once you’ve identified your case study subject, it’s time to roll up your sleeves and go on a fact-finding mission. There are a lot of questions you’ll need to answers before you start working on a draft and you’ll probably need to talk to a number of different people in order to get them.
- Which of your personas will this case study target?
- What problem did your client need solved?
- Why were you chosen to help them solve it?
- How did you approach the challenge?
- What was the ultimate solution, and how long did it take to implement?
- What benefits or results did your client see as a result of your work immediately?
- What benefits or results did your client see as a result of your work over time?
- Do you have a client testimonial?
The goal is to gather as much information as possible across the entire story:
First: Who is your client, and what is their problem or goal?
Next: How did you help them solve their problem?
Finally: Did everyone live happily ever after? Great! Prove it.
"Wait, How Do I Know All of the Questions I Need to Have Answered?"
I am so glad you asked!
To make your life a bit easier, I’ve pulled together this free case study template. It contains every single question you should ask when gathering information for your case study.
The questions are also grouped by where they fall within your “story," and I've included prompts if you feel stuck or need inspiration for certain questions.
One of my favorite things about this case study template is that you’ll be able to spot gaps in your story immediately. Are you light on results? Did you forget to ask for a testimonial? It’ll all be at your fingertips, in a single, well-organized document.
Step 3: Write Your Case Study
With your completed case study template, writing it should be a breeze. But like I said at the start of this, your case study will live and die by your ability to craft a narrative that is memorable.
There are two ways you accomplish this: tone down the fluff and be persuasive.
Minimize Your Editorializing
Whenever I’ve worked on a project I’m particularly proud of, I have a tendency to provide way too many superfluous details.
It’s just because I’m excited, but in the context of a case study, this kind of overeditorializing can make it look like you’re trying to fluff or pad your case study, because your results are flimsy.
Instead, streamline your narrative and your language.
Every detail you include should serve one purpose: to support the thesis of your case study. If it doesn’t, cut it out.
(No one cares if it was raining when you came up with that brilliant idea to drive website conversions, or that your shirt was blue when you thought up that ideal tagline for a new product.)
Also, avoid words or phrases that attempt to influence an opinion, such as unnecessary adverbs or adjectives.
For example, if you’re showcasing a branding project, don’t say the final logo was “beautifully designed.” That kind of statement should only be shared if it’s a testimonial from a client — the client's opinion of your work is the one that matters, not yours.
Put Your Persuasive Writing Skills to Work
Your case study should inspire people to take action. They should want to immediately pick up the phone and call you because they feel compelled to work with you, right?
That only works if you write in a way that is both inspirational and compelling.
Persuasive copy is powerful. Here’s how you do it:
- Even though you’re telling a story about a specific client, include qualifiers about that them (industry, size) - or their situation (pain point, objective) - that allow a reader to feel like you’re speaking directly to them and the problem they’re trying to solve. They should be able to easily step into their shoes and say, "Hey, that sounds like me."
- Comparisons, such as metaphors and analogies, can be your best friend in a case study, as they can help a reader accept a certain scenario as being true if it’s related to something they already understand. However, there is one caveat: Don’t use clichés. While they may exist for a reason, science says we are trained to ignore them.
- Use power verbs. In fact, here are 109 of them, waiting for you to choose them. Power verbs have momentum. Power verbs imply results. Power verbs aren’t wimpy.
- Don’t use passive voice. Use active voice. (What’s the difference, and why does it matter?)
- Spotlight data, client quotes and testimonials to demonstrate the effectiveness of your work.
Finally, don’t forget to proofread!
Step 3: Design Your Case Study
Okay, so you have your case study draft in hand, filled with persuasive phrasing and glowing client testimonials. Now it is time to send it to design.
Of course, the end result at this step will probably depend a lot on your brand’s visual standards, but I still have a few tips for you.
If you’ve been blogging or creating content for any amount of time you — and your designers — probably already know the basics.
- Whitespace is your friend.
- Include visuals.
- Break up walls of text with headings, subheadings, and bulleted lists.
- Call out relevant data points and quotes you want readers to remember visually.
- Include videos (if you’ve got ‘em).
- Also, if you have a testimonial, include the person’s name, job title, and their photo. It shows you solve problems for actual people.
When it comes to case studies, design is just as important as the copy itself.
A well-written case study will only be persuasive if you create a piece that is visually appealing enough that a prospect will actually read it. If they don’t read your case study because of ugly, unfriendly design, all of your hard work will have been for nothing.
The format of how you present your case study is up to you, but keep in mind, they should be easy to find and read. Our success stories are on our navigation and they're ungated. (We don't any barriers between prospects and proof that what we do delivers results.)
However, if you decide to go a similar route of creating a case study that lives as a website page, create a PDF version that is easily printed, as well. It should be a document a sales rep can bring to a meeting and walk through in person, instead of having to say, “Oh, I’ll shoot you a link when I get back to the office.”
A Great Case Study Is Worth the Effort
Okay, I know what you’re thinking. “Man, Liz. This sounds like a ton of work.”
Well, yes. It is.
In the world of inbound marketing, it’s not enough to simply create content anymore. All of your competitors are now creating blogs, and case studies, and eBooks. In order to stand out today, you have to create quality content that clearly demonstrates you understand the problems of your buyer personas and how to solve them better than anyone else.
So, again, yes. This process is comprehensive, but only because I want to make sure that you are empowered to create case studies that make prospects want to call you instead of someone else.
Now, get to work!
There are lots of different types of marketing presentations. You may need to:
- sell your marketing services to a new client,
- engage your investors with new marketing plans,
- or present marketing strategies to your team.
Whether you’re looking to showcase your latest social media campaign, present fresh content marketing ideas, or demonstrate how your digital marketing results are stacking up, you need to make a great presentation fast.
The right marketing PowerPoint template gives you a powerful set of slides to build your presentation with. Save a ton of time and make a striking presentation with a deck designed specifically for marketing presentations.
The Best Marketing PowerPoint Templates
Here we showcase sixteen of the best marketing PowerPoint templates from both Envato Elements and GraphicRiver. They’re packed with professional design features—including creative slide layouts, amazing graphics, and a ton of modern options.
These pro marketing PowerPoint designs are made for a variety of marketing presentations, such as: marketing plan presentations, social media reports, SEO service demonstrations, digital marketing updates, and more.
Browse through this curated selection of the best to find just the right one for your next marketing presentation:
1. Marketing Plan PPT - PowerPoint Presentation Template
If you need a great PowerPoint template for making your marketing plan presentation, then this professional set from Envato Elements has the slide designs you’re looking for. Showcase your marketing strategy and highlight your data with compelling infographics. Use it to make your marketing ideas stand out.
2. The Digital Marketing Pro - PowerPoint PPT Template
Made for agencies and business professionals, the Digital Marketing Pro has all the creative elements to make your marketing presentation quickly. It’s packed with easily editable slide designs, multiple colors schemes, and more. It’s also setup to feature your digital assets, with device mockups and screenshot image placeholders.
3. Social Media Trends 2017 - PowerPoint Template Design
If you’re looking to make a marketing trends presentation, then this PowerPoint template is a quick starting point. It has a well-designed framework of over 100 unique slide designs.
It features digital research from 2017 on trending social media marketing topics, like influencers, Snapchat data, live video, and more. This PPT set will help you turn your data into a beautiful marketing presentation fast.
4. Marketing Plan - PPT PowerPoint Presentation Template
This is a comprehensive marketing PowerPoint template. Not only can you use it to present your business go to market plan, but it also has slides for a wide mix of marketing needs. A few example slides includes are for showcasing: marketing research, demographics, your social media plan, competitive analysis, and more.
5. Digital Marketing Strategy - 2017 PowerPoint Plan Template
This trendy PowerPoint template is not only designed to make potent marketing plan presentations, but it features a number of stylish elements, such as:
- 40+ unique slides for each theme
- 2 pre-made presentation themes
- Professional handmade infographics
- Fully editable, modern graphics
Object and slide transition animation
There are also plenty of colorful vector illustrations to make your marketing ideas pop. This set of PPTs has slides designed for numerous needs, like: social media, SEO, and both inbound and outbound digital marketing.
6. Digital Marketing - Business Strategy PPT Presentation
Impress your audience with an awesome marketing presentation design. This Digital Marketing PowerPoint template has over 160+ modern slides with stylish features. It comes with plenty of easy to use graphics and modern elements. Make quick use of the infographic designs, editable charts, device mockups, and image placeholders.
7. Content Marketing Presentation - PowerPoint Design
Content marketing is a popular and growing marketing strategy. Great content will continue to be the cornerstone of digital marketing. If you work in a digital agency, social media service, SEO company, or are a professional digital marketing strategist, then you may need to give a content marketing presentation. Why not use a stylish PowerPoint template, that’s designed specifically for making this type of presentation?
8. Marketofy - Ultimate Marketing PowerPoint Template Set
Are you ready to make a great marketing presentation? Marketofy is one the most popular and robust PowerPoint templates on GraphicRiver. Put this powerful set of 390 unique slides to work for you. It has all the creative elements you could possibly need, from stylish infographics, to colorful vector graphics, and pixel-perfect illustrations.
9. Connect - Marketing Communication PowerPoint Template
Don’t your marketing ideas deserve to be heard? Most of all you want your message to connect with your audience. To make that connection you need to present your message clearly with slides that help persuade and convince.
The Connect marketing PowerPoint template is designed to do just that. It comes with over 700+ total professional slides, witch compelling designs, and easy to edit features.
10. Marketing Idea - Powerful Modern PowerPoint Template
Skip the marketing PowerPoint templates you might find for free online that often have dull designs. Instead, think big and bold with this fresh marketing PowerPoint template.
It has a powerful set of unique PPT slide designs that will help your marketing ideas stand out. It features over 100 unique slides, and plenty of creative components, to make a professional presentation fast.
11. SEO Services - Marketing Template for PowerPoint
If you’ve got SEO marketing research, or lots of search data to present, then put the SEO Services PowerPoint template to quick use. It has 35 slide designs, great infographics, and includes the PSD along with the PPTX file. It’s easy to change colors, text, photos and is fully editable.
12. Marketing Toolbox - Strategic PowerPoint PPT Template
Marketing Toolbox is an aptly named PowerPoint template.
With this set of numerous marketing slide designs you can create powerful marketing plans. Quickly customize it with slides to showcase your market growth, competitor analysis, marketing strategy, and more.
It has a minimal, modern design with bold typefaces and simple color use that will allow your clients to keep their focus on your data and analysis.
13. Social Media Pro - PowerPoint PPT Plan Template
Are you looking for a modern social media presentation template? Social Media Pro is packed with slide designs that will help you make your marketing presentation right. It has multiple color schemes, over 35 unique slide designs, plenty of colorful infographics, and stylish social media illustrations.
14. Marketing Kit - Template for PowerPoint Presentations
Why use a free marketing plan powerpoint template? You don’t want a dated and dull design, which is what free PPTs often look like. Instead grab this comprehensive Marketing Kit PowerPoint template. This kit is overflowing with 180 unique slide designs, custom graphics, well-balanced designs, and easy to edit elements.
15. The Digital Agency - Marketing Plan PowerPoint Template
This is a powerful marketing PowerPoint template with plenty of the professional features you’d expect in a Premium design. Grab it now from Envato Elements. Make quick use of the social media elements, digital marketing infographics, as well as the bevy of marketing-forward slide designs.
16. Marketer Pro - PowerPoint Strategy PPT Design Template
Marketer Pro is a very popular Powerpoint template available on GraphicRiver. After hundreds of sales it has a near five star rating, and great customer reviews, like this one:
“Great design, easy to use and customize.”
Here are just a few of the many, hassle-free highlights of what this template includes:
- Numerous unique, color-rich slide designs.
- Easy drag-and-drop image and graphic setup.
- Full animated slides/transitions/object options.
- Handcrafted infographics and editable charts.
- Ready to use vector icons, and more.
If you need to make a unique marketing presentation—especially one that has high energy slide designs—then use this striking PowerPoint template today.
5 Quick PowerPoint Marketing Presentation Tips
Designing a great marketing presentation takes not only strong ideas, but refining them, and putting those ideas into the best visual slides that tell a compelling story. Your aim is to make your points resonate with your audience and deliver them key takeaways that fit your presentation goals. Here a few quick tips to help you do that:
1. Focus Your Marketing Message
Take your marketing topic and simplify it. Hone it down to connect with your audience boldly.
Your goal is to get into the head of your audience. Think about how your topic will resonate with them. What question, statistic, or quick point could grab their attention right away?
A good example of quick audience engagement is the question “What is the purpose of this email?,” from the SlideShare presentation “Email Marketing 101: Strategy,” by SendGrid. This is then followed by another question: “Or rather, what do you want your recipients to do?”
These questions help draw the audience into the presentation topic, before they show potential purposes of email campaigns. Questions are a great way to lead your audience to a clear point.
After you’ve got them hooked into your topic, then look to hold that attention throughout your presentation, before you end strong. Discover more about how to engage with your audience more powerfully:
2. Use the Right Presentation Slides
There are many types of presentation slides, from those set up for showcasing your team, your products, roadmaps, timelines, market strategies, and more. It’s helpful to choose a marketing PowerPoint template that has the slide designs you need for your presentation.
For example: Use the Marketing Plan PowerPoint Design if you have fresh marketing ideas, strategies, or plans to showcase. Whereas, if you have a more narrow focus like social media to present on, then the Social Media Pro theme would be a good choice.
Not only is it important to use the right slide designs, but you also want to use high quality images and graphics to showcase your marketing ideas. Whether you need a photo for just the right visual metaphor or to blur stylishly in the background, you can find a bevy of royalty-free photos and professional graphics on Envato Elements.
With Envato Elements, you get unlimited downloads for a single monthly fee. It’s a digital buffet of presentation templates, pro graphics, and creative assets—available to download whenever you need them for any project.
Learn more about how to design better PowerPoint slides:
3. Use Evidence to Prove Your Points
Whether from case studies, quality marketing studies, or your own research, real marketing data speaks to an audience better than generalizations or assumptions.
While your logic and ideas can carry quite a bit of your presentation, showcasing a few key numbers inside easy-to-understand infographics will make your points more credible.
Use a marketing PowerPoint template that comes with great infographic slides, like The Digital Marketing Pro or the Marketing Toolbox. With the right data slide designs, your audience will understand your points with more clarity and exacting depth.
Find more top PowerPoint templates that are overflowing with infographic slide designs:
4. Provide Clear, Actionable Takeaways
Great presentations tell a story that puts the spotlight on solving problems. They clarify with examples, but that information needs to make clear points that the audience can make use of.
Provide takeaways throughout each section of your presentations—especially in your conclusion. You want your audience to be driven take notes, and recall your takeaways, so they can put your ideas into action.
There are a number of takeaways in the Slideshare “5 Storytelling Lessons From Superhero Stories,” by HighSpark. The presentation makes this quite literal by titling them as such, as shown below:
That way, the audience can easily recall the key storytelling points of this presentation, such as: connecting with shared desires, identifying common villains, demonstrating solutions to problems in stories, and more.
5. Format for Live vs Distributed Release
Before you jump into designing slides, be sure to consider: how will you use the presentation deck you’re making? Your presentation format will differ when giving a live presentation versus one that will be distributed.
In the live presentation case, you’ll want your slides to be concise, and support what you’ll be speaking. Your visuals need only compliment and highlight your key talking points. You can use impactful visuals, but it’s often best to keep text short and your points bold.
Your presentation needs take a different approach when you’re making it for digital or online distribution. For example, if you’re designing a marketing presentation to be emailed to your team, or if you’ll be uploading your deck to Slideshare. In those cases, each slide in your presentation needs to communicate your point fully on it’s own, much like a PDF document would.
Here are some great PowerPoint SlideShare examples you may want to look at:
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Design Your Next Marketing Presentation Right
Grab all the assets you need to make great marketing presentations quickly.
Find the best PPT marketing templates on GraphicRiver. You can purchase professional PowerPoint design sets individually and at reasonable prices. Then download them right away.
Or, if you need regular access to lots of PowerPoint marketing templates, then head over to Envato Elements. For a single monthly fee you can download unlimited assets. That means you get a full assortment of presentation templates, website designs, creative assets, and more.